The Art of Rebranding

Earlier in the year I decided to completely rebrand my freelance business, a decision based on the need to secure new client contracts and commissions for the year. The past several months have been spent on creating a new corporate identity and website, a large task given the challenges of restructuring everything to be more encompassing.

What I mean by that is the previous version of my business focused mainly on the illustration and fine art components, while the graphic design and art instruction aspects were additional services. Theoretically, I should have had 2 separate websites, but I liked the idea of combining all of the facets of what I do into one cohesive identity. This brand new site is the result and I believe it gives full insight into my offerings.