So the day has finally come to push this new website over to a testing platform and give it a dry run in a focus group environment, just to make sure it reads well, is cohesive and gets the message across without confusing or irritating the end user. This is an important step because (and I've said this time and time again to younger designers) as artists, we are our own worst critic and its very difficult to pick up on our own errors. Relax, its normal, our own work is never quite good enough and in our strive for perfection, we can go on tweaking forever.
Having said that, with experience and a sense of maturity as we navigate the industry, we do reach a point where we are confident in our skills and automatically know when its right... and finished. I believe I have reached that stage with this project. I am satisfied with the results, but still need a few other eyeballs on it to get the end-users' point of view. After all, I have been staring at it for the better part of the summer.